At Trinity Advisory, our values are at the core of everything we do. We’re not just here to crunch numbers – we’re here to support trade-based businesses in building stronger, more sustainable futures. As Tradie Business Owner Specialists, we take the time to understand what drives you, tailoring our advice to help you achieve your goals.
We know that running a trade-based business is demanding, and it’s easy to get stuck in the day-to-day grind. That’s why we’re here to provide more than just financial expertise – we’re here to offer genuine support and practical solutions that make a real difference.
Our ethos is simple: build meaningful relationships, act with integrity, and always strive for better outcomes for our clients and our team.
It’s these principles that form the foundation of our values, guiding how we approach every client, every challenge, and every opportunity.
Our Core Values
Go Above and Beyond
We take initiative looking to exceed expectations, always striving to delight.
Cultivate Positive Relationships
We always show kindness, respect, and have open, honest communication.
Take Responsibility
We take ownership of our actions and their results, celebrating successes and learning from challenges.
Embrace Teamwork
We deliver better outcomes when we work together.
Deeply Curious
We are always asking questions to understand the real "Why" behind every decision.
Give Back
Engage with and support the community around us.
Our Vision
We strive to delight our clients, building genuine lifelong friendships, guiding and supporting them through the opportunities and challenges of life and business.
Our Mission
We get great joy in guiding small business owners from the trap of “self-employment” to the freedom of true “business ownership”. We provide proactive dynamic advice using each client’s personal “why” with the story behind their financial data to drive business success.
2026: Opened North Brisbane Office in Brendale
Trinity Advisory expanded into North Brisbane with the opening of our Brendale office on 1 July 2026, marking another exciting milestone in our journey to support trade-based businesses across Queensland. Building on our success in Cairns and the Sunshine Coast, our Brendale office brings our award-winning accounting, business advisory and Coaching with Numbers approach to builders, electricians, plumbers, mechanics and other trade-based businesses throughout North Brisbane.
Our focus remains the same: helping business owners understand their numbers, improve profitability, build stronger teams and systems, and create a business that delivers greater freedom and lifestyle. With Brendale joining our growing network of offices, we continue our commitment to being Your Partner in Business.
2025: Australian Accounting Award Winner - Partner of the Year (Boutique Firm)
Our Director, Rod Sherrington was named Partner of The Year in the Australian Accounting Awards 2025.
2024: Xero Award Winner -Community Partner of the Year
Our Director, Rod Sherrington was named Partner of The Year in the Australian Accounting Awards 2025.
2023: Xero Award Winner - People’s Choice
We were also recognised as the ‘People’s Choice Winner’ for Australia in the Xero Awards 2023, a testament to the impact we’ve made in the Cairns community and the value we bring to small businesses.
2021: Winner - Best Regional Accounting Firm in Australia
In 2021, we were proud to be named Winners of the Regional/Suburban Accounting Firm of the Year in the Australian Accounting Awards and finalists in the Sunshine Coast Business Awards for Professional Services.
2019-2020: Award and Expansion into The Sunshine Coast
In 2019, we were named Xero Partner of the Year for Queensland.
Trinity Advisory expanded to the Sunshine Coast in 2020, proudly continuing as a family-owned and operated business. Since then, we’ve grown from a small team of 3 to 15, working exclusively with locally owned and operated trade-based businesses. In addition to Accounting & Advisory Services, we’ve brought our unique Business Coaching with Numbers approach to the Sunshine Coast, helping our clients build stronger, more profitable businesses.
2011: Established in Cairns
Trinity Advisory - formerly Trinity Accountants - was established in Cairns in 2011 by Rod and Sue Sherrington, a family passionate about supporting local, trade-based businesses. After working in high-level corporate roles overseas, Rod returned to his hometown to create a business dedicated to helping small business owners navigate the challenges of running and growing their companies.
Over the years, Trinity Advisory has grown from a small startup with a team of 5 to a thriving business with over 25 employees. Despite our growth, we’ve stayed true to our roots as a family-owned and operated firm, working exclusively with trade-based businesses like builders, plumbers, and electricians.
If you're ready to take your business to the next level, then contact Trinity Advisory today.
